Red Bull Energy Drink - 1614 Words

Redbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation amp; Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of†¦show more content†¦* As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumptio n collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. * ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the bestShow MoreRe latedRed Bull Energy Drink1672 Words   |  7 Pagesone of the many benefits of IMC. RED BULL ENERGY DRINK Market Review †¢ Canadian Retail market for energy drink is worth approxim $44 million. †¢ Red Bull holds 50% of market share worth $22 million †¢ Consumer often confuse energy drink with sports drinks such as Gatorade and PowerAde. †¢ Seen as addictive, Drug-infused beverages with negative health implication. †¢ Major beverage corporations are weighing into the energy drink market with their own variations Read MoreEnergy Drink and Red Bull6148 Words   |  25 PagesRED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope ï‚ § This global profile focuses on the industry trends in soft drinks. ï‚ § All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). ï‚ § 2012 figures are based on part-year estimates. ï‚ § All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken intoRead MoreRed Bull Energy Drink ( Krating Daeng )1273 Words   |  6 PagesRed Bull energy drink ( Krating daeng) is original start of 1966 in Thailand, its products are often night shift works, long distance shipping driving or runner athletes to use refreshing and medicine. Dietrich Mateschits founded Red Bull in the mid 1980’s and he changes the ingredient for Western Counties. In 1987, on April first, the first new Red Bull Energy Drink launch sold in Austria. Nowadays, Red Bull is popular in more than one hundred and sixty-nine countr ies. The World’s most valuableRead MoreA Short Note On Red Bull Energy Drink810 Words   |  4 PagesProduct description: Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. The brand came into existence in 1987. Red Bull Energy Drink is a functional beverage. Thanks to unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-orientedRead MoreThe Energy Drink Industry : Red Bull Gmbh1193 Words   |  5 Pagesowned by an Austrian drink company, Red Bull GmbH. Red Bull was founded by International Marketing Director, Dietrich Mateschitz, in the mid 1980’s, who partnered with Thai manufacturer, Chaleo Yoovidhya, who had been selling his caffeinated beverage (KratingDaeng) in Thailand since 1976. Originally selling at $2.19 per 8 ounce can, Red Bull was marketed in the United States as an alternative to soft drinks created by Pepsi and Coca-Cola. Not only did people find this drink an excellent alternativeRead MoreHistory of Red Bull, an Energy Drink Essay2276 Words   |  10 PagesRed Bull Energy Drink I.  Ã‚  Ã‚  Ã‚  Ã‚  RED BULL’S HISTORY.   Ã‚  Ã‚  Ã‚  Ã‚   Corporate legend has it that in the early 1980s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some very popular â€Å"energy drinks†. With his (self-describe) â€Å"uncanny instinct for successful product innovations†, he schlepped a small sample of energy beverages back to Europe along with a big idea. Then with a clear vision and a lot of scientific know-how, Dietrich (and what was surely several unnamed food scientists)Read MoreEssay about Energy Drinks: Red Bull3259 Words   |  14 PagesIntroduction It is taken for granted that Red Bull is one of the leading companies which is seeking for demanding and offering the best services and products in the field of manufacturing the soft energy drinks all over the whole world. Red Bull has a great opportunity in offering the high-quality products because it always seeking for attracting the great number of population among the world’s countries by applying the required strategies and policies which serve the common interest of the companyRead MoreIntroduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the800 Words   |  4 Pages Introduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around the world. The companys slogan is †Red Bull gives you wings†, meaning that it will give you energy. Red bull advertises itself through different events that it creates such as † Red Bull crashed ice.†, sports team ownerships and so on. Red Bull is also very commonly advertised through different athletesRead MoreRed Bull, The Leading Producer And Pioneer For Energy Drinks Essay1685 Words   |  7 Pagesresearch the company Red Bull, the leading producer and pioneer for energy drinks. Within this market, Red Bull offers functional beverages with the intention of boosting alertness and energy while relieving mental and physical stress. Our research will focus on Red Bull’s North American segment, as their beverage lines are mainly targeted towards this market, allowing us to bring more depth and analysis to our project. Immediate Environment Company Background Red Bull GmbH was co-foundedRead MoreMarketing Research on Red Bull Energy Drink in Vietnam Market1512 Words   |  7 PagesMarketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 -