Red Bull Energy Drink - 1614 Words

Redbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation amp; Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of†¦show more content†¦* As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumptio n collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. * ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the bestShow MoreRe latedRed Bull Energy Drink1672 Words   |  7 Pagesone of the many benefits of IMC. RED BULL ENERGY DRINK Market Review †¢ Canadian Retail market for energy drink is worth approxim $44 million. †¢ Red Bull holds 50% of market share worth $22 million †¢ Consumer often confuse energy drink with sports drinks such as Gatorade and PowerAde. †¢ Seen as addictive, Drug-infused beverages with negative health implication. †¢ Major beverage corporations are weighing into the energy drink market with their own variations Read MoreEnergy Drink and Red Bull6148 Words   |  25 PagesRED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope ï‚ § This global profile focuses on the industry trends in soft drinks. ï‚ § All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). ï‚ § 2012 figures are based on part-year estimates. ï‚ § All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken intoRead MoreRed Bull Energy Drink ( Krating Daeng )1273 Words   |  6 PagesRed Bull energy drink ( Krating daeng) is original start of 1966 in Thailand, its products are often night shift works, long distance shipping driving or runner athletes to use refreshing and medicine. Dietrich Mateschits founded Red Bull in the mid 1980’s and he changes the ingredient for Western Counties. In 1987, on April first, the first new Red Bull Energy Drink launch sold in Austria. Nowadays, Red Bull is popular in more than one hundred and sixty-nine countr ies. The World’s most valuableRead MoreA Short Note On Red Bull Energy Drink810 Words   |  4 PagesProduct description: Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. The brand came into existence in 1987. Red Bull Energy Drink is a functional beverage. Thanks to unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-orientedRead MoreThe Energy Drink Industry : Red Bull Gmbh1193 Words   |  5 Pagesowned by an Austrian drink company, Red Bull GmbH. Red Bull was founded by International Marketing Director, Dietrich Mateschitz, in the mid 1980’s, who partnered with Thai manufacturer, Chaleo Yoovidhya, who had been selling his caffeinated beverage (KratingDaeng) in Thailand since 1976. Originally selling at $2.19 per 8 ounce can, Red Bull was marketed in the United States as an alternative to soft drinks created by Pepsi and Coca-Cola. Not only did people find this drink an excellent alternativeRead MoreHistory of Red Bull, an Energy Drink Essay2276 Words   |  10 PagesRed Bull Energy Drink I.  Ã‚  Ã‚  Ã‚  Ã‚  RED BULL’S HISTORY.   Ã‚  Ã‚  Ã‚  Ã‚   Corporate legend has it that in the early 1980s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some very popular â€Å"energy drinks†. With his (self-describe) â€Å"uncanny instinct for successful product innovations†, he schlepped a small sample of energy beverages back to Europe along with a big idea. Then with a clear vision and a lot of scientific know-how, Dietrich (and what was surely several unnamed food scientists)Read MoreEssay about Energy Drinks: Red Bull3259 Words   |  14 PagesIntroduction It is taken for granted that Red Bull is one of the leading companies which is seeking for demanding and offering the best services and products in the field of manufacturing the soft energy drinks all over the whole world. Red Bull has a great opportunity in offering the high-quality products because it always seeking for attracting the great number of population among the world’s countries by applying the required strategies and policies which serve the common interest of the companyRead MoreIntroduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the800 Words   |  4 Pages Introduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around the world. The companys slogan is †Red Bull gives you wings†, meaning that it will give you energy. Red bull advertises itself through different events that it creates such as † Red Bull crashed ice.†, sports team ownerships and so on. Red Bull is also very commonly advertised through different athletesRead MoreRed Bull, The Leading Producer And Pioneer For Energy Drinks Essay1685 Words   |  7 Pagesresearch the company Red Bull, the leading producer and pioneer for energy drinks. Within this market, Red Bull offers functional beverages with the intention of boosting alertness and energy while relieving mental and physical stress. Our research will focus on Red Bull’s North American segment, as their beverage lines are mainly targeted towards this market, allowing us to bring more depth and analysis to our project. Immediate Environment Company Background Red Bull GmbH was co-foundedRead MoreMarketing Research on Red Bull Energy Drink in Vietnam Market1512 Words   |  7 PagesMarketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 -

Essay on The Poor Christ of Bomba by Mongo Beti - 673 Words

The Poor Christ of Bomba In the novel The Poor Christ of Bomba by Mongo Beti, several themes are present in the novel that were also presented through articles we talked about in class. These themes include the colonial establishment of European rule, role of women and cultural differences between the white Europeans trying to convert the natives and the native people themselves. Within this analysis, I will demonstrate how the characters process and manifest the issues and problems within the novel as well as how the themes reflect the particular ideas discussed in class. The first point of discussion is the story line of The Poor Christ of Bomba. The story revolves around the reverend â€Å"Father† Drumont however, the story is told†¦show more content†¦In village after village, chapels have decayed to ruins and the forest people listen obediently but uncomprehendingly to Father Drumont’s sermons, which are composed of alien—to the Africans—bibl ical rhetoric and anecdotes. Polygamy and â€Å"pagan† dances continue, even while Drumont rails against them on his one-day visits to village after village. Zacharia, himself participates in activies contrary to what Drumont teaches meanwhile having an affair with Catherine, his mistress from the sixa, which he continues night after night while on the road while Drumont sleeps obliviously next door to Zacharia and Catherine. Drumont struggles to maintain that his mission of successful evangelism is a reality. Drumont is nearly drowned while crossing a river. Catherine seduces Denis, who confesses his sin (and how much he liked it) to Drumont. Clementine, Zacharia’s wife, arrives to expose his adultery and beats Catherine to demonstrate her belief in monogamy. Catherine’s fiancà © arrives and soundly beats Zacharia. Drumont’s confidence is shaken immensely as Clementine reveals that Catherine belongs to the sixa. Vidal, the administrator in the region, v isits Drumont in the effort to recruit laborers from among Drumont’s new evangelical converts. When Vidal finds that the Drumonts is failing, he urges him to stay Even going as far as to threaten to impose a slavery on the Talas if Drumont returns toShow MoreRelatedMongo Betis Narrative in The Poor Christ of Bomba is the Nativity of Postcolonialism4296 Words   |  18 Pagescolonialism itself. In the book, The Poor Christ of Bomba, the author, Mongo Beti uses narration to tell a story that takes the reader inside the mind of a fourteen year old who finds himself in a situation beyond his control. The characterization of the narrate personify an age that draws the line between innocence and awareness. The condition as it were in the book takes a satirical approach on how the circumstances under colonialism rule may have been. Betis clever play on words, situations, andRead MoreRole of African Elites in Dismantling Decolonization5146 Words   |  21 Pagescolonialism without offering anything of compensatory value. Many works of African literature record the kind of exploitation Rodney descrives. In Mayombe, for example, the Narrator notes that My land is rich in coffee, but my father was always a poor peasant . . . In Dembos, men lived wretchedly in the midst of wealth. Coffee was everywhere, hugging the trees. But they stole from us in the prices, sweat was paid for with a few worthless coins. (Pepetela: 1986: 18/156) Meka, the protagonist in

Marketing Enterprise of Coles Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Enterprise of Coles. Answer: Background Under the guidance of George James, Coles achieved accolades and glory by serving quality products to satisfy the basic needs of the customers. Consciousness towards innovation has enabled the personnel to get a taste of success till this point. Even the Great Depression of 1930 could not suppress the enthusiasm of Coles in terms of achieving organizational excellence (Coles.com.au 2017). Since the era of 1922, Coles stick to its commitment regarding the enhancement of corporate social responsibility. Typical evidence of this fact is donations and charities for improvement in the health condition of the patients. This reflects the adherence and compliance to the identified and specified values. Adoption of latest technologies has provided opportunity to Coles personnel regarding business expansion. Marketing With the advent of World War 2, the marketing of coles started. Women were most affected. They were experiencing helpless conditions in terms of nourishing their families. As a result of this, the sales of readymade food stuffs increased. This escalated the sales revenue and profit margin. Toasters and Irons accumulated an important position in this escalation (Coles.com.au 2017). Launching wide range of cosmetics in this chaotic ambience is not at all justified. This aggravates the complexities of the women customers in terms of looking after their family members. Since its innovation, Coles personnel strived towards bringing innovation within the products and services. Typical example in this direction is the introduction of sales catalogue. This made the customers aware of the schemes, offers and discounts, which they can avail for that day (Coles.com.au 2017). Conversion into supermarkets from stores is one of the radical transformations, which has assisted the customers in the achievement of large scale customer satisfaction. Along with this, adoption of logistics and information systems has revolutionized the business. Revealing strategic approach towards the execution of the marketing activities acted assistance for the Coles personnel in terms of making judicious utilization of the available time. The program Tomorrows shop today is an evidence of this fact. Within this, the plan to stock everything at one go reflects the consciousness of the personnel towards saving time for the other activities, which helps them in completing all the tasks within the stipulated time (Coles.com.au 2017). Providing the products and services, under one umbrella, acts as a wise step towards catering to the needs, demands and requirements of the customers. With the passage of time and rapid growth of population, the focus of Coles shifted towards convenience of the customers in terms of exercising their buying behavior. At this stage, the personnel decided to introduce latest technologies for expanding the business not only in the local areas but in the foreign countries. Remarkable performance of the employees, regarding the judicious use of the technologies enhanced the confidence of the personnel regarding making noticeable advancements for the attainment of sustainable competitive edge as compared to the contemporary brands such as Woolworths, Wesfarmers among others (Coles.com.au 2017). Market research made the personnel aware of the actual market scenario. This research helped in assessing their progress amidst the competitive ambience of the market. This assessment, in turn, acted assistance in providing the personnel with an insight into the modifications for overcoming the potential challenges. Decision to operate under Wesfarmers seemed perfect in terms of restoring the hard earned glory and respect. Due to this joint venture, coles emerged successful in reshaping the shattered culture (Coles.com.au 2017). This restoration again made Coles a name amidst the public domain. In response to such efforts by Coles, the limitations of Australian threshold are nullified. Operation In Coles, the managers are very particular about maintaining the efficiency within the business operations. For this, meetings and conferences are organized for making remarkable advances towards escalating the sales revenue and adding maximum value to the profit margin. Training and development courses are one of the most common outcomes of these meetings and conferences. Providing training to the employees on thebasic management skills enhances their preconceived knowledge, skills and expertise regarding the execution of the marketing activities (Coles.com.au 2017). The managers sit in meetings with the Board of Directors regarding the courses to be included within the training programs. This is done in response to the analysis of the current strategic position with the market scenario. As a matter of specification, the Operations manager is involved in these meetings as he possesses direct relationship with the operations executed by the personnel for fulfilling the identified and specified goals. Technology is one of an important factor for the business operations in Coles. Within the basic management skills, the employees are briefed about the effective and judicious utilization of the technologies. Emerging successful in making practical application of the learnt skills enhances the confidence of the personnel regarding the efficient execution of challenging and enduring tasks (Coles.com.au 2017). The marketing team of Coles conducts market research for gaining knowledge regarding the technologies, which can fulfill their requirements. After selecting a particular device, evaluation is done to assess its effectiveness, appropriateness and feasibility in terms of the identified goals and objectives. The employees and other stakeholders are involved in this evaluation in order to check if there are any drawbacks within the proposed solutions. In view of these aspects, it can be said that Coles follows participative management style for taking decisions related to the company issues. In order to carry out the operations, Coles follows a strategic approach. Creation of strategies helps the personnel to systematize the tasks in hand. Involvement of the employees and other stakeholders and shareholders in making plans supports in averting the instances of conflicts, discriminations and harassments (Coles.com.au 2017). As a sequential step, evaluation of the proposed strategies helps the personnel to ensure whether they are progressing on the right track. After this, teams are created and allocated with certain responsibilities. Even in this, the step of evaluation is done so as to reflect on the effectiveness and impact on the overall business. Resource allocation is the next step after the creation of team. Prior to this, the stock of resources along with the financial condition is reviewed. This brings to the forefront the need for additional stock and financial resources (Coles.com.au 2017). Within this, checklists and templates are used, which enhances the clari ty of the personnel regarding the undertaken operations. Drafts are sent to the operations managers as well as the higher authorities, so as to make them aware of the progress. These drafts are officially recorded for averting the illegal instances. Social media is adopted for carrying out the marketing operations in a modernized manner. Social media acts as an efficient means for Coles in terms of establishing connection with a large number of audiences, from where the targets are identified. Uploading the news of the newly launched services and products makes the audience aware of the recent steps undertaken by the company for expanding the business (Coles.com.au 2017). Within this, the options of pay per click advertising, customer generated contents enhances the stability in the relationship between the company and the customers. Along with this, the means of feedback acts as an opportunity for the company in terms of upgrading the standard and quality of the products and services. One of the mentionable facts about Coles in terms of social media marketing is the safety and security of the customers about the contents and reviews. Typical examples in this direction are the cookies within the privacy policy, which are enriched with anti-virus. These cookies possess flexibility to lock the contents of the customers after the personnel have used for their marketing purpose. Compliance towards the legislations makes Coles famous in terms of scandals (Coles.com.au 2017). However, improper utilization of the machines, other than the allocated task, makes the operation of Coles scandalous, which degrades the reputation of Coles. For this, the company has planned to hire IT experts for examining the machines at frequent intervals. This is carried out through the means of indulging in partnerships with the IT companies. The nature of these partnerships is contractual, which authenticates and validates the business operations. Participativemanagement style is followed by Coles for maintaining stability in the relationship between the employees and the managers. Here, the employees are provided with the opportunity to voice out their opinions regarding the problems, which they are encountering while executing the workplace operations (Coles.com.au 2017). Maintaining frequency in conducting open forums and discussions mitigates the conflicts, discriminations and harassments. One of the specialties here is the group discussions, which are organized by the managers to study the approach of the employees towards the ongoing issues. This study helps them to plan effective services for betterment of the organization. These group discussions transfer thoughts, skills and perspectives from one employee to the other. This sharing enhances their professionalism (Boons and Ldeke-Freund 2013). Financial projection According to the financial year 2016, Coles have achieved an overall profit of more than 4.3%. This is due to the better performance of 102,879 employees for sharing the common goal of success in the business expansion. Shedding light on each of the departments separately, in food and liquor sales, there has been a growth of more than 5.1%. This is due to the maintenance of quality and originality in the food items. Along with this, quality tests have upgraded the standard and quality of the food items, reaching to the specific tastes and preferences of the customers (Coles.com.au 2017). Adopting social media has enabled Coles to achieve a remarkable 24.1% growth in the sales revenue. In comparison to this projection, the growth in convenience store selling is 11.1%. This projection might be less, however in comparison to the efforts of the employees, the figure involves higher intensity. In terms of freshness and originality of the products, Coles indulged in partnership with the stakeholders and shareholders. The result of this partnership is the training provided to 8000 members of the supermarket stores regarding the basic management skills and in-store service (Coles.com.au 2017). This has given a proper shape to the professional career of the employees. Typical evidence of this fact lies in recruiting 1000 indigenous teams, which possess the flexibility to carry out the tasks in an efficient and effective manner. In LinkedIn, Coles has attained the top most position in terms of the most searched out companies among the companies of Australia. In terms of values, Coles has emerged successful in providing more than 3100 grocery products to the customers. This has enabled the company to bag 500 awards in the last 4 years. One of the notable facts here is overcoming deflation and setting prices of the products and services according to the affordability of the customers (Coles.com.au 2017). The hard efforts of the customers have put Coles in 7 years of this practice. Apart from this, Coles has achieved remarkable growth in other services. As a matter of specification, the company has launched Flybuys travels, which has acted as an additional assistance for the company in terms of providing a thrilling flight services to the customers along with quality products and services. Issuing credit cards to the customers and giving lucrative offers on every purchase has enhanced the reputation of the company. Typical evidence of this lies in bagging the award Money Magazines Credit Card Issuer in the year 2016 (Coles.com.au 2017). The achievement, which possesses direct relationship with this segment, is the provision of financial services to more than 1 million customers. These transactions have enhanced the reputation of Coles, through the means of online fund transfer to customers account. The benefits of the social media marketing also lie in the establishment of the first online independent store. In terms of store network, Coles emerged successful in establishing 20 supermarkets. Getting speedy internet connection has enhanced the stability in the relationship between the company and the customers (Coles.com.au 2017). Innovation founds its advent in the renovation of 53 stores, which includes the liquor stores. Apart from this, the introduction of 31 new sites named Coles express is the latest attraction among the customers. These sites possess flexibility to cater to the needs, demands and requirements of the customers in a modernized manner. Owing to the degrading quality, Coles launched Liquor Direct, which escalated the number of customers to more than 5.3 million. Due to the escalation in the online purchases, there were more customer transactions (Coles.com.au 2017). This compelled Coles to launch more than 100 new and exclusive products, which align with the specific tastes and preferences of the customers. In order to enhance the area of corporate social responsibility, Coles raised $517 million and contributed it as charity for the upgradation of the community people. Even in this, the company has maintained its partnership with the community managers. Along with this, the company has earned $50 million over the time span of 5 years to provide financial assistance to the startup companies (Coles.com.au 2017). This has been possible through Coles Nurture Fund, which bestowed 17 loans grants on the company till date. Marketing plan Plans would be an efficient means for companies like Coles in terms of expanding their marketing services. This needs to include each and every activity of the firm, which would result in the overall development of the company as a whole. Target market Selection of medium sized firms would prove beneficial for Coles in terms of achieving efficiency in the business operations. Choosing a spot in the metropolitan areas, which is two years older, would help the company to attract large number of customers (Hills and Hultman 2013). Consideration of the motives behind the purchases made by the customers would enhance the productivity and result in the achievement of sustainable growth. Training After the selection of the marketing spot, plans need to be made regarding the ways and means through which the needs of the customers can be satisfied. The answer for this is the training, which enhances the preconceived skills of the personnel regarding the achievement of customer satisfaction. Division of the courses into various sessions upgrades the grasping power of the personnel regarding the proper means of carrying out the business activities (Lam and Harker 2015). Promotion and advertising Uploading the image of the newly launched products along with their specifications in the social networking sites and official website would help Coles to increase the trafficking of the audience towards the brand image. Within this, keeping the options of customer generated contents and pay per click advertisements would also increase the number of customers. This is one of the efficient means for reaching to the specific needs, demands and requirements of the customers (Sol 2013). Along with this hiring celebrities for promotion of the products would expand the reputation of Coles. Distribution of pamphlets along with the newspapers would make the general public aware of the latest trends adopted by the personnel towards expanding the business. Airing advertisements in radio, television and other sources would also serve the purpose of promotion regarding the products and services of Coles. All these plans would fail if no financial speculation is done well in advance. This would compel coles to encounter financial issues, adding vulnerability to the market position. On the other hand, if evaluation is done frequently, the standard and quality of the products and services would be upgraded (Barrett, H. and Weinstein 2015). References Ajagbe, A.M., Ogbari, M.E., Oke, A.O. and Isiavwe, D.T., 2015. Review of global marketing environment and entrepreneurship development.International Journal of Commerce and Law, pp.1-14. Akaka, M.A., Alvarez, S., Kjellberg, H., Nenonen, S., Storbacka, K., Vargo, S.L., Whalen, P. and Young, S., 2016. Market (Re) creation Through Innovation and Entrepreneurship. InCelebrating Americas Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?(pp. 415-416). Springer International Publishing. Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer, Cham. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization.Journal of International Business Studies,46(1), pp.3-16. Coles.com.au (2017). About Us. Available at: https://www.coles.com.au/ [Accessed on 13th August 2017] Coles.com.au (2017). Annual reports. Available at: https://www.coles.com.au/about-coles/annual-reports [Accessed on 13th August 2017] Desborde, R. and Marshall, K.P., 2015. MARKETING STRATEGY AND ENTREPRENEURSHIP.THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, p.62. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Hills, G.E. and Hultman, C., 2013. Entrepreneurial marketing: Conceptual and empirical research opportunities.Entrepreneurship Research Journal,3(4), pp.437-448. Kickul, J.R., Griffiths, M.D., Gundry, L.K. and Bacq, S., 2013.Social entrepreneurship. John Wiley Sons, Ltd. Kuazaqui, E., 2014. A DISCUSSION ON ENTREPRENEURSHIP, CREATIVITY AND INNOVATION APPLIED TO INTERNATIONAL MARKETING.READINGS BOOK, p.272. Lam, W. and Harker, M.J., 2015. Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective.International Small Business Journal,33(3), pp.321-348. Resnick, S.M., Cheng, R., Simpson, M. and Loureno, F., 2016. Marketing in SMEs: a 4Ps self-branding model.International Journal of Entrepreneurial Behavior Research,22(1), pp.155-174. Rialp, A., Rialp, J. and Knight, G.A., 2014. International entrepreneurship.The Routledge companion to international entrepreneurship, p.7. Sol, M., 2013. Entrepreneurial marketing: conceptual exploration and link to performance.Journal of Research in Marketing and Entrepreneurship,15(1), pp.23-38.

MIT 2017-2018 Essay Prompts

Applying to MIT this fall? Check out the 2017-2018 MIT essay prompts!If MIT is your dream school, you should already know that MIT does not use the Common Application. Instead, they have their own application platform called MyMIT. Keep in mind MIT’s application is slightly different. The main difference is that the MIT application doesn’t ask for a single, longform essay, otherwise known as the personal statement or the Common App essay. Instead, MIT asks applicants to submit short answer essays to five questions. Much like the Common Application essay prompts, MIT’s question prompts do occasionally change between application cycle. For this year’s 2017-2018 application cycle, however, MIT has chosen to keep the same 5 question prompts they had last year. Essay Prompt #1 We know you lead a busy life, full of activities, many of which are required of you. Tell us about something you do simply for the pleasure of it. (100 words or fewer) TIP: This is an opportunity for you to elaborate on an extracurricular youre really dedicate to. Or, you choose to talk about another hobby you have that was never related to school or extracurriculars. Maybe its something you do to help you destress like running or drawing, but youve never been on the track team or part of an art club. The point is to showcase what you enjoy doing during your free time.Essay Prompt #2 Although you may not yet know what you want to major in, which department or program at MIT appeals to you and why? (100 words or fewer) TIP: Given the word limit, this response is basically a very concise Why MIT supplement, so theres no opportunity for you to write something fluffy. Make sure you know why you want to attend MIT and be specific about it. If you have trouble, here are the dos donts on writing the Why Us supplement. Essay Prompt #3 At MIT, we bring people together to better the lives of others. MIT students work to improve their communities in different ways, from tackling the world’s biggest challenges to being a good friend. Describe one way in which you have contributed to your community, whether in your family, the classroom, your neighborhood, etc. (200-250 words)Heres an essay example: â€Å"To bring more enthusiasm for STEM to my school, I wanted to organize students to compete at the Harvard-MIT Mathematics Tournament in November 2013. I advertised, led practices and created itineraries. Ultimately, both an online team and an in-person team competed.†Ronayw, Massachusetts Institute of Technology ‘20 Essay Prompt #4 Describe the world you come from; for example, your family, clubs, school, community, city, or town. How has that world shaped your dreams and aspirations? (200-250 words) Heres an essay example: â€Å"Spending the summers at my grandparents’ farm, far from any sign of civilization, I was excited to dive into their small library with botany books, that were my treasure maps during the walks in the forest. As I grew older, I warmly recalled those moments for they have planted the seed of curiosity in my mind and formed my dream to become a scientist† VladlenaH, Massachusetts Institute of Technology ‘21 Essay Prompt #5 Tell us about the most significant challenge you’ve faced or something important that didn’t go according to plan. How did you manage the situation? (200-250 words)Heres an example: â€Å"‘No, that can’t be right,† I declared to my two partners as we shared looks of confusion after examining our Petri dishes. With only a week left before our final reports were due, my team had no conclusive data regarding sunscreen and its efficacy in shielding our yeast against the sun’s death rays.†MIT2018, Massachusetts Institute of Technology ‘18 ——— Interested in reading successful essay examples that got students accepted into MIT? Unlock all of them in one go withour curated package Ourpremium plansoffer different level of profile access and data insights that can help you get into your dream school. Unlock any of ourpackagesor search ourundergraduate profile databaseto find specific profiles that can help you make an informed choice about where to apply!